OUR GOALS
Today, almost all of our gold and silver is recycled. By 2025, 100% will be recycled or Fairmined.
Recycled materials. Timeless designs. Lifetime warranties. And trade-in programs that give your jewelry new life.
No single-use plastics by 2025. Zero waste in showrooms and offices by 2030.
We have committed to setting near-term company-wide emission reductions.
OUR SUSTAINABLE MATERIALS
RECYCLED GOLD & SILVER JEWELRY
We are members of the Responsible Minerals Initiative and say no to 'dirty gold’ because we know how destructive it can be, from ongoing labor abuses to the harmful effects of mercury and other environmental degradation.
96% of our gold and 97% of our silver is recycled because we care about miners, their wages, their communities, and the environment.
LAB GROWN DIAMONDS
We were one of the first in the industry to sell lab diamonds as a mining-free alternative to natural diamonds.
We pioneered new standards to ensure our lab diamonds are even more socially and environmentally responsible: we audited 92% of our lab diamond suppliers for safe working conditions and push them to increase their wind and solar energy use.
In 2023, we introduced two new lab grown diamond collections: the Renewable Collection which showcases diamonds grown, cut, and polished with 100% renewable wind and solar energy, and the Capture Collection which features diamonds grown with CO2 captured before it is released into the atmosphere.
By 2025, over 50% of our lab diamonds will be certified to an independent environmental standard. Learn more about our lab grown diamonds.
GOLD FOR GOOD
If our gold isn’t recycled, it’s Fairmined.
Fairmined turns gold into good. It empowers small-scale miners and encourages responsible mining to minimize environmental impact.
We’ve been Fairmined certified since 2015, and every year, we grow our line of Fairmined jewelry designs and provide grants through the Brilliant Earth Foundation to support new Fairmined certifications.
TODAY, TOMORROW & ALWAYS
LIFETIME DIAMOND UPGRADES
LIFETIME WARRANTY
RECYCLED DIAMONDS
RECYCLE YOUR JEWELRY
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